Racers awarded Would Works boards at the Foodie 4 Mile

by Connor Johnson May 30, 2016 in Case Studies

Today hundreds of runners received Would Works Cocktail Boards for finishing the Foodie 4 Mile race in Minneapolis, MN. In lieu of medals or t-shirts, these racers were awarded a handmade Would Works board. Not bad for a race packet!

The race was a collaborative fundraiser put together by The Northeast Minneapolis Farmers Market and The Food Group’s “Harvest for the Hungry” program.

The Food Group group provides food to some of Minnesota’s most needy and food-scarce communities. There was so much good happening at the race today, hence our excitement to partner on this large order.

Organisers from The Northeast Minneapolis Farmers Market had heard of Would-Works through word of mouth and approached us to create 400 Cocktail boards for the event. They host this event annually in Minneapolis but this year was the first time they collaborated with Would Works to create the racer packet swag.

All boards were hand finished and came with a custom-branded logo of the Northeast Farmers Market. The race was a zero-waste event, so our artisans tied the race bibs and other race info to the boards to reduce packaging.

Thanks to the Foodie 4 Mile’s support; this custom commission created the funding to support the financial goals of seven artisans.

In addition to the handsome Would Works cocktail boards, racers were given a smorgasbord of post-race goodies, including cold brew coffee by Equal Exchange, snacks by Eastside Co-Op / Chowgirls Catering and trail mix from Great Harvest Bread Company.

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